The National Trust Main Street Center's experience in helping communities bring their commercial corridors back to life has shown time and time again that the Main Street Four-Point Approach succeeds. That success is guided by the following eight principles which set the Main Street methodology apart from other redevelopment strategies:

1. Comprehensive: A single project cannot revitalize a downtown. An ongoing series of initiatives is vital to build community support and create lasting progress.

2. Incremental: Small projects make a big difference. They demonstrate that “things are happening” on Main Street and hone the skills and confidence the program will need to tackle more complex problems.

3. Self-help: Although Oregon Main Street can provide valuable direction and technical assistance, only local leadership can initiate long-term success through community involvement and commitment to the revitalization effort.

4. Public/private partnership: Successful downtown revitalization organizations must have the support and expertise of both the public and private sectors.

5. Identifying and capitalizing on existing assets: local assets provide the solid foundation for a successful, unique downtown revitalization initiative.

6. Quality: From storefront design and promotional campaigns to special events, quality must be the main goal.

7. Change: Changing community attitudes and habits is essential. A carefully planned downtown program will help shift public perceptions and practices to support and sustain the revitalization process.

8. Action-oriented: Successful downtown revitalization programs are pro-active. They plan for the future.